Our Story

From the beginning, our mission at The Ski Co. has been to deliver the world’s best ski training - innovating, inspiring and leading the world in premier on and off snow mountain experiences. 

Joshua Duncan-Smith skiing powder in the italian  mountains

So how did this all come together?

Having travelled all over the world and wanting to be in control of their destiny, Josh, Harry and Lena created The Ski Co, a company where they could challenge themselves, grow and share their passion with others.  There was no better place to do it but in the beating heart of skiing - the Alps.

With backgrounds in multiple areas - such as training and certifying ski instructors, race coaching and tailoring lessons to suit every guests wants and needs - Josh, Harry and Lena bring together a multitude of skills acquired over many years to help and inspire every guest they work with.

The importance of values, community and a great learning environment

With the world living in more stressful and demanding conditions, we believe that taking the time to feel grounded, inspired and grateful is imperative. Physical and emotional wellbeing is more important than ever. We promote this by creating an incredible learning environment where we support, nurture, instill confidence and motivate every one of our guests so they can enjoy their experience without stress, fear or anxiety.

We have a deep appreciation and respect for our wonderful community and local businesses, as they enable us to deliver the best experiences with heart and soul. We are also very passionate about looking after this fragile pristine environment - the beauty of the mountains and its ecosystems need to be preserved to guarantee the longevity of not only our businesses, but of our towns and people. We are all in this together for the long run.

Our goal is to achieve net zero carbon emissions as a company by 2024 and be carbon positive by 2026.

Your ski journey is important

We are so passionate about what we do, and we’ve learned that finding people you click with - that inspire you and share the same passion - will help you to move forwards and achieve your goals.  We invite you into an amazing ski family network, where you will not only come across extraordinary trainers, but where you will share incredible stories and make lasting connections with people from across the globe.

The Ski Co. delivers premium ski coaching and training, where you will learn skills that will allow you to develop techniques that last.  We want to give you the choice to have a say in your skiing approach and take your development into your own hands.   Combined with the most beautiful locations, sensational snow and a whole heap of fun, it’s a winning formula.

We are here to create solutions to any of your skiing obstacles - whether it be apprehensiveness towards skiing, not being quite sure what to choose in a world of countless choices, having had unsatisfactory past lessons or not feeling in control of your experience - we are here to listen, work with you and give you a great product at great value. 

Most importantly, we want you to know that an exceptional trainer can change everything.  We were all lucky to have one special person who made us question what we thought we knew, challenged us, made us see things from a different perspective and inspired us to keep learning.

We want to be that person for you.